HONDA CIVIC HATCHBACK

Introducing “Revenge of the Biospiders.” The epic tale of the redesigned Civic Hatchback helping to save the world from genetically-mutated spiders.

In addition to the six-episode video series, we launched a static, “comic-grid” version of the story on a unique Instagram handle, @HondaComics

Using Instagram allows Honda to pay homage to traditional comics forms while offering a completely new way for fans to engage with the campaign. By turning their phone horizontally, fans can swipe left as if they are flipping through the pages of a comic book.

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