HONDA CIVIC HATCHBACK
Introducing “Revenge of the Biospiders.” The epic tale of the redesigned Civic Hatchback helping to save the world from genetically-mutated spiders.
In addition to the six-episode video series, we launched a static, “comic-grid” version of the story on a unique Instagram handle, @HondaComics.
Using Instagram allows Honda to pay homage to traditional comics forms while offering a completely new way for fans to engage with the campaign. By turning their phone horizontally, fans can swipe left as if they are flipping through the pages of a comic book.