VEGGIE GRILL: BRANDING
Our task was to awaken the “Veggie Positive” in people who want to include more vegetables in their diet. We created #Viva La Vegolution to seduce with an alluring, modern, and accessible solution to such mindful eating.
"At our place, vegetables are the rockstars! We see every season as an opportunity to celebrate them, at the center of your plate, with bold and crave-able flavors. We see you as one of us. Not as a diet, but as a person. As someone seeking out the veggie…and the fruit, the grain and the nut. We see you as veggie positive. So come feel the warmth of our grill. Feel vibrant and replenished. Feel positively better. Viva veggie positive"