CREATIVE DIRECTOR & PRODUCER
PRINT & SOCIAL - ART DIRECTION
The “Print Your Legacy” campaign is a celebration of photography’s enduring power, inspiring photographers to bridge the gap between fleeting digital moments and timeless physical prints. At a time when billions of photos are taken daily but seldom leave the confines of a screen, Epson sought to elevate their brand beyond hardware and technology by highlighting the emotional and cultural significance of printed images. The campaign featured renowned photographers sharing personal stories about why they print, positioning prints as more than artifacts—they’re legacies.
HONDA CIVIC
AWARDS
LA ADDY Silver Winner: Integrated Campaign
SOCIAL
As part of the social campaign for “Print Your Legacy,” we surprised a select group of Instagram’s most talented photographers with physical prints of their work, created on Epson Pro Series printers. For many, it was their first time seeing their digital images brought to life on Epson paper. This tangible experience not only highlighted the beauty of the printed image but also sparked authentic conversations about the emotional impact of preserving art in print.
PRINT & SOCIAL - ART DIRECTION
The “Print Your Legacy” campaign is a celebration of photography’s enduring power, inspiring photographers to bridge the gap between fleeting digital moments and timeless physical prints. At a time when billions of photos are taken daily but seldom leave the confines of a screen, Epson sought to elevate their brand beyond hardware and technology by highlighting the emotional and cultural significance of printed images. The campaign featured renowned photographers sharing personal stories about why they print, positioning prints as more than artifacts—they’re legacies.
EPSON
