CREATIVE DIRECTOR & PRODUCER
SOCIAL - ART DIRECTION / STORYBOARDING
For National Comic Book Day, Honda wanted to promote the Civic Hatchback to Gen Z and millennial drivers. We decided to showcase the hatchback’s fearless nature in the pages of an action-packed comic book. Introducing “Revenge of the Biospiders.” The epic tale of the redesigned Civic Hatchback helping to save the world from genetically mutated spiders. We told our story in three forms: as a long-form video, an Instagram comic book, and an animated series on social.
HONDA CIVIC
SOCIAL - ART DIRECTION
For National Comic Book Day, Honda wanted to promote the Civic Hatchback to Gen Z and millennial drivers. We decided to showcase the hatchback’s fearless nature in the pages of an action-packed comic book. Introducing “Revenge of the Biospiders.” The epic tale of the redesigned Civic Hatchback helping to save the world from genetically mutated spiders. We told our story in three forms: as a long-form video, an Instagram comic book, and an animated series on social.
REVENGE OF THE BIOSPIDERS
SOCIAL
In addition to the six-episode video series, we launched a static, “comic-grid” version of the story on a unique Instagram handle, @HondaComics. Using Instagram allows Honda to pay homage to traditional comics forms while offering a completely new way for fans to engage with the campaign. By turning their phone horizontally, fans can swipe left as if they are flipping through the pages of a comic book.
