SOCIAL - ART DIRECTION / STORYBOARDING
For National Comic Book Day, Honda wanted to promote the Civic Hatchback to Gen Z and millennial drivers. We decided to showcase the hatchback’s fearless nature in the pages of an action-packed comic book. Introducing “Revenge of the Biospiders.” The epic tale of the redesigned Civic Hatchback helping to save the world from genetically-mutated spiders. We told our story in three forms: as a long-form video, an Instagram comic book and an animated series on social.
REVENGE OF THE BIOSPIDERS
In addition to the six-episode video series, we launched a static, “comic-grid” version of the story on a unique Instagram handle, @HondaComics. Using Instagram allows Honda to pay homage to traditional comics forms while offering a completely new way for fans to engage with the campaign. By turning their phone horizontally, fans can swipe left as if they are flipping through the pages of a comic book.