360° CAMPAIGN - ART DIRECTION
Honda wanted to emphasize the ruggedness of their vehicles more than they ever had. Our new brand campaign helped them kick-start that journey. We created a rising visual motif, showing Honda vehicles ascending in the face of ever-escalating obstacles.
RISE TO THE CHALLENGE
To emphasize that ruggedness has always been part of the Honda DNA, we found stories on social media from real Honda drivers – and integrated them right into the action.