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CREATIVE DIRECTOR & PRODUCER

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360° CAMPAIGN - ART DIRECTION 

Honda aimed to showcase the unparalleled ruggedness of their vehicles like never before. To launch this bold initiative, we developed a brand campaign that set the stage for their journey. Featuring John Cena as the voice of the campaign, we introduced a dynamic "rising" visual motif, highlighting Honda vehicles triumphantly ascending against increasingly challenging terrains and obstacles.

RISE TO THE CHALLENGE

SOCIAL

To emphasize that ruggedness has always been part of the Honda DNA, we found stories on social media from real Honda drivers and integrated them right into the action.

360° CAMPAIGN - ART DIRECTION 

Honda aimed to showcase the unparalleled ruggedness of their vehicles like never before. To launch this bold initiative, we developed a brand campaign that set the stage for their journey. Featuring John Cena as the voice of the campaign, we introduced a dynamic "rising" visual motif, highlighting Honda vehicles triumphantly ascending against increasingly challenging terrains and obstacles.

RISE TO THE CHALLENGE

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