Sam.

360° CAMPAIGN - ART DIRECTION 

​

How do you celebrate a Honda sales event in a way that cuts through the holiday clutter? By tapping into childhood nostalgia using some classic toys of the past decades. Through stop-motion animation, we brought these ‘spokes toys’ to life. Authenticity was key here, so we hunted down the original toys and used original voice talent, including Lee Majors for 6 Million Dollar Man.