Sam.

BROADCAST - ART DIRECTION

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The UGG for Men campaign for the Chester shoe creatively blended craftsmanship and storytelling through the medium of hand-drawn stop-motion animation. Featuring a flip book format, the commercial highlighted the shoe’s dual inserts, providing a playful yet sophisticated narrative that mirrored the shoe's versatility and comfort. Every frame was meticulously illustrated to showcase the shoe’s features, seamlessly transitioning from one animation to the next. This tactile, artisanal approach resonated with UGG’s commitment to quality and innovation while engaging audiences with a fresh take on product storytelling. The campaign’s unique visual style and attention to detail captured the Chester’s essence, leaving a lasting impression on its target demographic.