CREATIVE DIRECTOR & PRODUCER
BROADCAST - ART DIRECTION
For the launch of the Taco Bell Luxe Value Menu, we helped redefine what value looks like, elevating $3- and-under menu items with the visual language and confidence of high-end luxury. The work introduced a new brand platform that blends opulence and accessibility, setting the direction for Taco Bell’s value strategy through 2026 and beyond.
Spanning brand, film, and social, the Luxe Value Menu establishes a bold new standard for affordable indulgence, proving that value can be generous, intentional, and worth bragging about.
HONDA CIVIC
BROADCAST - ART DIRECTION
For the launch of the Taco Bell Luxe Value Menu, we helped redefine what value looks like, elevating $3- and-under menu items with the visual language and confidence of high-end luxury. The work introduced a new brand platform that blends opulence and accessibility, setting the direction for Taco Bell’s value strategy through 2026 and beyond.
Spanning brand, film, and social, the Luxe Value Menu establishes a bold new standard for affordable indulgence, proving that value can be generous, intentional, and worth bragging about.